• DEODORANT
Indian Deodorant Industry

Industry Report   |   64 Pages   |   2017

Deo

Personal grooming is now a necessity than a choice, there is an increasing focus on beauty and grooming that it aids confidence. With  the last two years of  slow growth and low penetration in the cluttered deodorant market, brands are launching perfume products to increase their revenues.

Deodorant is a flirtatious category where the customer is always looking for new things. This necessitates that brands need to constantly come out with new variants and change their packaging to be relevant in the market…..