Indian Deodorant Industry
Industry Report | 64 Pages | 2017
Personal grooming is now a necessity than a choice, there is an increasing focus on beauty and grooming that it aids confidence. With the last two years of slow growth and low penetration in the cluttered deodorant market, brands are launching perfume products to increase their revenues.
Deodorant is a flirtatious category where the customer is always looking for new things. This necessitates that brands need to constantly come out with new variants and change their packaging to be relevant in the market…..